About Rafa
I work across social media, community, writing, and digital strategy, with a particular interest in making communication feel sharper, warmer, and more human.
My work usually lives somewhere between storytelling, audience understanding, brand voice, and internet culture. I like figuring out how to make ideas clearer, content more engaging, and brands more recognizable in a way that feels natural instead of forced.
I’m currently a Global Community Specialist at Airalo, and my background also includes content creation, social media, writing, and digital/community work across different teams and industries.
What I enjoy working on
📱 Social media
Content and ideas that feel timely, clear, and actually worth someone’s attention.
🤝 Community
Helping brands build stronger relationships with real people, not just dashboards.
✍️ Writing
From posts to positioning, I like language that sounds smart without sounding stiff.
🌍 Digital strategy
Thinking about content in context: audience, platform, timing, tone, and purpose.
A few quick facts
- I’m based in Brazil and work with global audiences.
- I’ve worked in social media, community, editorial, and content strategy roles.
- I enjoy internet culture, good writing, and brands with actual personality.
- I’m especially interested in communication that feels approachable and memorable.
This site
This website is where I share blog posts, ideas, and whatever feels worth putting into words. Think of it as a small corner of the internet for my work, thoughts, and experiments.